It’s 9:40 a.m., SEVEN hours after tupelobizbuzz got up to get a sense of what’s going on for Black Friday. Here’s a chronicle of the day so far, with a few observations:
• 2:35 a.m. - The alarm goes off, and it’s off to the shower I go. At 3:05, I’m pulling out of the driveway, thinking, “I’m an idiot.” On the radio is “It’s the most wonderful time of the year.” Sure. Change the channel, and it’s playing “Bubbly” What the???? Waaaaay too early to be so chipper and bright!
• 3:38 a.m. – I’m not the only idiot. Scores of cars and people are lined up at Kohl’s and J.C. Penney, who both open at 4 a.m. I bypass Kohl’s and head for Penney’s. Seeing just a handful of people at the south entrance, I think I have it made.
• 3:40 a.m. – I’m sadly mistaken. There are plenty of customers trying to stay warm inside the lobby of the entrance. I talk to a customer who’s been up since 3 a.m.
• 3:50 a.m. – I convince a Penney’s employee to let me in so I can take photos of the mad rush. They’re getting ready to hand out those free snow globes. The store manager said she has about 125 employees working now til noon. That’s because about 75 percent of the day’s business will be done by then.
• 3:55 a.m. – The doors open early! The scores of people have multiplied like rabbits, and a couple hundred file through before it’s even 4 a.m.
• 4:03 a.m. – I drive past Circuit City, see tents, sleeping bags and another line snaking around the side of the building.
• 4:07 a.m. – It’s no different at Best Buy. And here are some familiar faces – Kayla Tidwell and Zach Belcher of Saltillo: I met them this same time last year, at Wal-Mart, as they waited for a PlayStation 3. This year, at Best Buy, they’re waiting to buy a laptop.
• 4:28 a.m. – I walk over to Ashley Furniture HomeStores. Who would have thought there would be a line at a furniture store? There are seven people in line for the 6 a.m. opening. Drawing them in is a sofa for under $80. Two people have slept on a mattress and are bundled under sleeping bags (neither provided by Ashley). More power to them.
• 4:38 a.m. – I head to Toys R Us and find a parking space. I talk to a couple of people near the end of the line, that by now has stretched to the front of Dress Barn. I go back to my car, which won’t crack. Won’t even turn over. Dead battery. Argh. Fortunately (or unfortunately) my wife has decided to join the Black Friday madness. She helps jump off my car, we head to Sears automotive.
• 4:56 a.m. – Sears auto center is already open. Sneaky customers trying to get in early through this entrance but have to wait.
• 5:05 a.m. – Yep, dead battery. DieHard platinum battery costs a mere $179, but comes with six-year warranty. AutoZone employee says it’s worth it, unlike the Neverstart battery from Wal-Mart that I got two years ago (which, by the way had a 2-year warranty). You get what you pay for sometimes.
• 5:07 a.m. – I get my Black Friday gift for $206.97, courtesy of Sears. Wife now in black mood.
• 5:35 – We decide to go back to Toys R Us and, um, help Santa finish getting presents for our son. No lines outside, but a steady stream going inside.
• 5:37 a.m. – Dear God, all the registers are going and the checkout lines stretch all the way to the back. What are we thinking?
• 5:46 a.m. – We manage to find almost everything we’re looking for and get in a line. I stand in line, my wife goes gets the rest. “You have to just get in there, say ‘excuse me’ and push yourself to where you need to go,” she says. It works. She finds the rest of it. Customer in front of us drove from Columbus at 3 a.m. Mad that her sister missed the exit and they were in line later than they wanted. My wife also helps her get a few things she wanted while we wait together.
• 6:12 a.m. – We reach the cashier and get checked out quickly
• 6:14 a.m. – We’re out the door and headed to the minivan.
• 6:25 a.m. – Let’s go to Cracker Barrel!!
• 7:15 a.m. – Wife goes to work, I go back into the mall.
• 7:22 a.m. – People are EVERYWHERE. I stop by a few more shops, talk to a few more people, take some pictures and get out of there. Reed’s mall store is packed, and Jack Reed Jr. can’t get that grin off his face. Who can blame him?
• 8:20 a.m. – Manage to escape the Mall Road without having to wait very long at all. In another hour or two, it will be a mess.
• After driving to Sherman to check the gas prices there ($2.90 for regular unleaded, by the way), I head back to Tupelo and the Daily Journal to write this blog.
Do I plan on getting back out to see what’s going on at area retailers? Not a chance. The next time I leave, I’m headed back to the house.
Have fun out there….
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