It’s nothing earth-shattering, but you’ve probably heard that the owner of Arby’s, billionaire Nelson Peltz, is adding Wendy’s to his holding company.
Peltz, who has tried to get Wendy’s twice before, is getting Wendy’s for $2.3 billion in a stock deal. The restaurant chain will be added to Peltz’s Triarc Companies Inc.
I like Arby’s. I like Wendy’s. And as long as they’re left alone to do what they do, then it doesn’t bother me a bit.
Of course, Wendy’s could use a makeover with a menu update/improvement. And a better marketing campaign would help, too. The one now bites.
Well, you are luck. Wendy’s is rolling out a new marketing campaign. Apparently, all the redheads boycotting the company made a difference.
http://www.youtube.com/watch?v=FoPmd_wc7s8
Can we say “biggee-size bigotry!” Gosh, I love Improv Everywhere.