A press release from the National Retail Federation:
Super Bowl Celebrations to Include Family, Friends and a Lot of Snacks
–One in Four Viewers Says Ads are Most Important Part–It’s almost February, meaning that football enthusiasts across the country are gearing up for one of their favorite days of the year: the Super Bowl. According to a survey conducted by BIGresearch for the Retail Advertising and Marketing Association, an estimated 167 million adults (73.3%) will watch the big game this year, up from 158 million last year.
Though more people will be watching the game, the parties may be scaled back. Super Bowl viewers plan to spend an average of $57.27 on food, merchandise, team apparel and even furniture, less than the $59.90 they said they’d spend last year. In all, shoppers will spend $9.6 billion for the game.*
“With the economy on everyone’s mind, most Super Bowl viewers will tone down their plans this year,” said Mike Gatti, RAMA Executive Director. “Retailers will be featuring promotions on everything from televisions to potato chips with the hopes of bringing in sales in the midst of a difficult environment.”

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