Interesting branding project here … from the pages of the Chicago Tribune:
KFC has sent off a letter to the nation’s mayors, offering to patch their potholes for free. Well, the company will leave behind a stenciled brand on the patch informing people the road has been “Re-Freshed by KFC.”
“In honor of our “Fresh Tastes Best” campaign, we want to come and Re-”Fresh” your roads!” KFC president Roger Eaton says in the letter. “Every patched pothole comes with the Colonel’s very own stamp of approval.”
The company estimated that U.S. roads are plagued with more than 350 million potholes. “That’s one mini-canyon for every man, woman and child in America.”
KFC has already tried out its campaign to stamp out potholes in its hometown of Louisville, Ky., earning a testimonial from Louisville’s Mayor Jerry Abramson who noted that “finding funding for needed road repairs is a continuing challenge.” The company will choose four other cities.
Very cool idea. I wonder how KFC will pick the cities. Maybe someone should pass along the story to the folks in Tupelo City Hall. Or would that be advocating an unhealthy lifestyle, and thus going in the opposite direction from our state goals of knocking down the obesity rate? Hmmmmm.
I think they need to issue Washington one of those stencils also, and stencil everything they are spending all that money on. At least then we might see where our tax dollars are (or are not) really going.